Craving Adventure is a clear example of how important branding elements other than logos really are. Craving Adventure is our personal brand and our faces and our personalities are just as much part of the brand identity as the logo is. We are sharing photos from our travels on Instagram and we also share travel tips and destination guides on our blog. We aim to inspire others to travel more, but mainly travel better, and to live their best life.
A simple, minimalistic, and black and white design that allows Nick’s photos to stand out and speak their story loud and clear.
Nick is a photographer from Australia’s Blue Mountains - a spectacular area with amazing landscapes and almost every kind of outdoor activity you could imagine, which inspired him to pursue outdoor and adventure photography.
He’s passionate about travel, adventure and the great outdoors, mountain peeks and climbing crags which we wanted to convey through his website and branding.
Adventure, mountains, beauty
We opted for a simple, minimalistic, and black and white design to allow his photos to stand out and speak their story loud and clear.
Nick sells his made to order prints through the e-commerce website. In order to portray his artwork in the best possible light I created several mockups to better present them and simulate their use in homes and office spaces.
This brand brings together board-sports and African culture in a fresh and fun way.
The incredible Raph went over and beyond to bring this cosy accomodation for kitesurfers to Sakalava. The locals there don't make it easy for foreign investors. When we first started this project he was struggling not only with locals, but his DIY logo and website just weren't bringing him any customers or online recognition. Luckily the later was something I could help him with.
Just a few weeks later Google started ranking his website on the first page for selected keywords. Isn't it magic what a few strategy sessions, a thoughtful brand and a professional website with good copywriting can do for your business?
Fun, African, home
We've incorporated typical Madagascar elements into the brand, not only visually but by adapting the room names and the website copy as well. The KiteParadise brand brings together board-sports, African culture and welcoming customer service.