Brand development packages

Win hearts, minds and business, with a strategic and beautiful brand.

A brand is more than a logo, it’s a feeling, a connection, an entity of it's own. The right branding can transform your business. I will craft a brand based on your values and goals to help you convey your passion, reach your target audience, connect with them emotionally and turn them into a raving fanclub! 

 
 
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Kickstarter

KICKSTARTER
BRANDing PACKAGE

Investment: 499eur
Timeframe: 1-2 weeks

Perfect for:

Small businesses just starting out.

Included:

✓ brand questionnaire

✓ research and moodboard

✓ logo & logo variations

✓ colour palette

✓ typography suggestions

✓ brand board

✓ 3 rounds of revisions 

 
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Strategic

STRATEGIC
BRANDing PACKAGE

Investment: from 999eur
Timeframe: 3-4 weeks

Perfect for:

Any business, new or established.

Included:

✓ strategic brand foundation workbook

✓ research and moodboard

✓ logo & logo variations

✓ colour palette

✓ typography suggestions

✓ patterns and/or backgrounds

✓ icons or illustrations

✓ two complementary collateral items

✓ brand board

✓ brand style guide

✓ 5 rounds of revisions

✓ additional deliverables as agreed


 
 
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HOW does IT WORK?

Every brand requires a different blend of support and deliverables, but the core process remains the same no matter the scale of your project, and looks roughly like this:

 
 

01.

Initial consultation
An inspirational session to get to know you, your business, your needs, and your expectations before we sign or commit to anything.

During the call you'll be able to ask me any questions you may have about the package and the process. We’ll get to know each other and make sure we’re a good fit for this project.

02.

Brand foundations
Every great brand is built around the same definitions; who, what, why, where, when and how.

During this stage we’ll work together to to understand in depth what’s at the core of your business and where you’re headed. This will help us determine clear goals and guidelines for the project.

03.

Brand Development
That’s when the magic really happens. I’ll do some in depth research and build on step 2 to provide the core visual elements.

In this stage I’ll create the moodboard, logo & logo variations, colour palette, typography, patterns and/or backgrounds, and other brand elements like icons or illustrations.

04.

Brand Definition
To show you how your brand will work in real life, I’ll prepare a comprehensive brand style guide and visual mock ups to help you understand the new brand.

Depending on the scope of the project I’ll design all the collateral and marketing material that complements your brand. This step is not included in the kickstarter package. 

 

Why do you keep saying we if it’s just you?

During the Brand Foundations stage we’ll gather your knowledge and your vision for your brand. I’ll use this information for the Brand Development phase when I’ll be regularly update you on the progress, and ask you for feedback. You will need to dedicate time and insight for this process to work – this ensures mutual focus and momentum so we can move on to the next step and finalise the project in the agreed timeline. 


Sounds good, but I also need XYZ

Two collateral items of your choice (like e-mail signature and business card) are included in the strategic branding package. But don’t worry, I’ve got you covered for everything else as well and we’ll approach your brand holistically to ensure consistency and recognition through all channels - from letterhead to social media, packaging, tags, uniforms, signage, print collateral … if you can name it, we can make it happen. Any additional needs and wishes you might have will be accounted for and priced in your personalised proposal. 


Are you ready to take your business to new heights?

 

Studio Milak took my concept and company vision and produced an impressive comprehensive branding solution that I am still extremely satisfied with today. I’m in love with the logo, which I’m proud to add to everything my company delivers.
Paul Yeomans, Director of Fire-Q ltd